DARE your Product Marketing

Imagine you're in a company with a strong product culture, but you're not lucky enough to have a Product Marketer on staff.

Then DARE is for you!

Based on the Product Marketing Framework, DARE let you distribute product marketing roles seamlessly across your company.

💫 Why DARE ?

DARE is an alternative to RACI, too widely used to define roles and responsibilities within a company. DARE stands for Deciders, Advisors, Recommenders, Execution stakeholders.

• With the role of the "Deciders" clearly defined, there's no ambiguity about who has the final say. This means faster, more efficient decision-making.
• By clearly defining the roles of "Advisors" and "Recommenders", DARE facilitates better coordination and provides a structure for when and how inputs should be given.
• Delegation is facilitated because the role of "Decider" is clearly established, and "Recommenders" are empowered to explore and identify options without requiring the approval of multiple parties.
• By clearly delimiting roles and specifying who has decision-making authority, DARE can contribute to more efficient and focused meetings.
• The definition of roles in DARE is more intuitive and less prone to confusion, facilitating adoption and implementation of the framework.
• l encourages the inclusion of multiple perspectives in the decision-making process by defining roles for advisors and recommenders, while maintaining clarity on who holds decision-making authority.